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New! Optima Series Strength
Even if you don't have an especially large space, a staff of trainers, or an unlimited budget, you are empowered to create a dynamic environment.
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NEW! Hammer Strength PLAB
The Plate-Loaded Abdominal (PLAB) machine effectively trains the abdominals and oblique muscles with a smooth, natural motion.
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Heavy Duty Racks
Hammer Strength Heavy Duty Racks offer the variety, efficiency and simplicity to train large groups of athletes with the most advanced training techniques.
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New! Life Fitness Media Player
View Life Fitness and Hammer Strength promotional and instructional video content all in one spot with our new Media Player.
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Online Facility Planner
The Life Fitness Online Facility Planner is an exciting tool to explore as you begin designing your facility.
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Virtual Trainer Web Site
Stay Motivated, Plan Workouts, Track Results - Get online with the Life Fitness Virtual Trainer Web Site
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