Life Fitness Announces New GM For UK Business

Schiller Park, Ill. (Sept 8, 2008) – In an effort to continue providing dedicated management and leadership in the United Kingdom, Life Fitness has promoted Dan Wille to vice president and general manager for the United Kingdom. In his new role, Wille will be responsible for growth and profitability of business within the region.

Joining Life Fitness in 1994, Wille has held various positions of increasing responsibilities within the organization, including three years as vice president and general manager of the consumer retail business, in which he was responsible for growing the business’ top and bottom lines.

“The market in the United Kingdom continues to offer opportunities and with over 14 years of experience in the industry, we feel confident that Dan is more than qualified to grow the business and add key leadership in the region,” said John Stransky, president of Life Fitness.

Prior to joining Life Fitness, Wille served as the marketing coordinator for Ejector Systems. There, he was responsible for all marketing activities.

Dan received his bachelor degree in communications from Western Illinois University, and a master’s of business administration degree from Roosevelt University. He currently lives with his family in England.

About Life Fitness
Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

Life Fitness, Lifecycle are registered trademarks of Brunswick Corporation.

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