Life Fitness Honors Sheryl Crow as 2007 Inspiration IconGrammy Winner Symbolizes Health, Fitness and Performance
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SAN FRANCISCO - March 29, 2007– When nominations began for the inaugural Life Fitness Inspiration Icon award, one name arose time and time again – Grammy award-winning singer-songwriter Sheryl Crow.
"Staying fit for the future isn't just a goal for me; it is who I am," Crow said. "I love working out on Life Fitness products, so it is an honor to be recognized as the 2007 Life Fitness Inspiration Icon. And, if I can inspire others to get active, I know they too will be rewarded with healthier, happier lives."
A cancer survivor and avid exerciser, Crow is well-recognized as a champion of health and fitness from her side-by-side training blog co-written with friend Gabrielle Reece to her cover story in February's Self magazine. Life Fitness will announce the award at the 26th Annual IHRSA International Convention & Trade Show in San Francisco.
"Sheryl is an inspiration through her music, through her commitment to fitness and through her resolve to live a healthy life after winning her recent fight against breast cancer," said Mark McCleary, vice president of marketing for Life Fitness. "We couldn't think of a better recipient for an award that symbolizes everything that Life Fitness stands for – health, fitness and performance."
Crow utilized the expertise of Life Fitness Academy trainer Greg Bahnfleth who customized a program for her to meet her goals. Her Life Fitness workout includes treadmill, elliptical cross-trainer, upright bike, cable motion strength-training gym and the new Summit Trainer. Crow, an avid runner who is training for several upcoming events, appreciated the cushioned running surface of the treadmill and the intensity of the Summit Trainer.
Bahnfleth, who will continue developing programs that help Crow achieve her fitness goals, commented on her inspirational presence noting that, "She can accomplish anything."
About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
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